From Viral Laughs to $18M ARR: How Kusha Kapila Built ‘Underneat’
Discover how Kusha Kapila turned internet fame into a $6M funded shapewear empire. A deep dive into Underneat’s business model, revenue, and the rise of creator-led brands in India. Startup Stories Author: Jimmey Barnwal | December 17, 2025 | 5 min. read In the fast-moving universe of digital fame, where creators rise overnight and disappear just as quickly, very